Founded by Kristian Bailey Gaines, KB Cosmetics was born out of a simple yet powerful belief, that every woman deserves lip colors that make her feel confident, radiant, and seen.

As a professional makeup artist, Kristian has spent years helping women embrace their beauty through color, creativity, and confidence. She knows that the right lipstick isn’t just a shade, it’s a statement.

“I truly believe that beauty comes from within and illuminates out.”

That truth is what inspires every product in the KB Cosmetics collection. Each lipstick is designed to enhance, not hide, to reflect your inner glow and match the nature of the woman wearing it.

From bold reds that command attention to soft nudes that whisper elegance, every shade is hand-selected with intention, care, and artistry.

At KB Cosmetics, we’re more than makeup we are a movement.

A celebration of women who are fearless, feminine, and full of faith.

Because when you feel good, you shine and the world needs your light.